We need to begin
identifying customers in our stores who will attend a council
hearing at Birmingham city hall
NOW (click
here for more on the hearing). As you all know, it
is the folks on the front lines – district managers and store
managers – who know your customers best. Based on our experience in
lining up customers for media interviews, the most efficient way to
get to customers is for you to provide a manager or two from your
company who would be willing to help. Robin's group will then call
those managers directly and explain what we are looking for and
solicit their help in identifying the best customers for the job. It
really works best when they can speak directly with the people in
your company who interact with customers regularly.
The first contact
should be made by the local store manager and the goal of that phone
call is only to get them to agree to speak with Robin (who works for
Borrow Smart in setting up these meetings). We will be asking
the managers to help us identify customers who have used short term
lending wisely, who appreciate the product, and (ideally) who can
articulate their story in a professional way. We are looking for
customers who are a good representation of hard-working Alabamians
with jobs and bank accounts who deserve access to short term, small
dollar loans. Think of customers who are outgoing, who have an
outstanding relationship with you and your store, who appreciate
your services and who use them for the right reasons.
Please reach out to
your customers NOW to determine if they will agree to speak with
Robin. Keep the contact information and good notes on any relevant
information about the customer and we will contact you for the
information in then next few days. If you have questions,
please feel free to drop us an email (click
here) with your questions.
Remember, we need a
minimum of three to five names per store!
BEFORE YOU REACH OUT
TO CUSTOMERS,
please complete the form below for those in your company who will be the
branch contacts or company contact for this initiative if you have
not already done so. If there
is more than one contact (i.e., branch), just enter each
individually. This will be the person we contact before we
reach out to the customer.
Thanks much!
