Easy Money Cash Center Promotes "Smart" Lending
When the idea of Borrow Smart began taking shape over
eighteen months ago one of our a core concepts was that Borrow Smart
member stores would have a competitive advantage over stores that
were not Borrow Smart stores. This was a driving force behind
our highly successful
advertising campaign, the professionally designed
store kits and the Borrow Smart
interactive store locator which are all major components of the program. That is,
member stores are strongly identified and branded as Borrow
Smart member stores that are a step above non-Borrow Smart
stores. In a market of cheap loans, stores on every corner and in some cases
"shady operators," Borrow Smart stores are a breath of fresh
air and a trusted source for the short term lending consumer.
Customer's who visit Borrow Smart stores, with their code of fair
lending, are assured of being treated with the respect they deserve
and our members can be counted on to provide programs that put the interest of the consumer first.
Easy
Money Cash Centers, headquartered in Birmingham,
has seized the Borrow Smart marketing advantage with the full
force of a
creative new TV spot. Easy Money advises their customers to borrow wisely
by linking their TV spot to the Borrow Smart theme. This is the competitive advantage that
Borrow Smart membership offers. They expect to
launch more of these spots in the future.
Go here
to read the press release about this exciting new promotion.
This is a perfect example of how Borrow Smart and our members should speak directly to the public to educate the
consumer on the wise use of our services. It benefits the member directly and it
benefits all Borrow Smart members by promoting the Borrow Smart
theme. It is win-win for all involved.
Congratulations Easy Money! We applaud your new
program.
