A
SURPRISE REPORT FROM AN ALABAMA SENATOR
Borrow Smart Alabama Is
Working!
November 26, 2007
As you know, we launched Borrow
Smart on October 18th. We knew almost immediately the program would
be a hit. We knew because of the great turn-out at our first press
conference and the number of newswires that picked up our story within an
hour of the press conference. We were not, though, sure of the impact it
might have on one of our target audiences -- the Alabama
Legislature.
Not many have heard this story, so here goes. It
turns out that Senator Barron (Speaker Pro Tem of Alabama Senate) was in Montgomery the week after our kick
off announcement and read this article in the
Montgomery Advertiser . He called Michael Sullivan (lobbyist
for
Title Pawn Council and CFSA) and asked
if he had heard about this and wanted to know who these Borrow Smart
people were. After Michael explained it was "us" he commented that
this was a "great thing for the industry." He further indicated that
this move would take heat off of some legislators to act
against our
industry. He was also interested in knowing who the companies were behind this effort (see
the leadership list).
There have been other
similar reports, but this one was significant for many
reasons.
This is just another great example of our members being recognized
for this effort. Clearly,
our Borrow
Smart members and stores are becoming noticed by those
who count.
