DECATUR NEWS DOES INDUSTRY STORY
Are We Making Headway With The Press?? We Think So!
-- January 2008 Decatur Daily Article (see the story
behind the story below)
-- December 2007 Local TV News Report
January 15, 2008
Some of you
may have seen
this article* in Sunday's edition of the Decatur Daily.
The first paragraph begins like so many of the media stories
about the industry that we have seen in the past. But
then, the reporter takes a turn and makes the argument that the
industry is not the culprit for causing poverty and makes many
of the same arguments we make in our
Borrow Smart Alabama information releases and advertising.
That is, people who use our services usually make wise choices
given the alternatives. And, he does some very interesting
calculations to draw parallels with our service. Guess
what? These are all points we and our customers have made
for years.
Listen to what
our customers have told us in their own words! It is
the same exact message.
Now, this is
not a puff piece about the industry, but it is quite a bit of
fresh air to see the truth about our industry and our customers
coming from the press -- at last. Especially since this is
the very exact message we've been trying to communicate for
years. We say this because it is what we hear from our
customers every single day. The bottom line is that a
snippet of our message that we and our customers have been
screaming for years is finally starting to squeak through.
We don't believe it is an accident.
Now, just how did this
story happen? A month or two ago this same paper wrote a
couple of articles on the industry in Decatur. This
occurred about the time we were launching Borrow Smart. We
were not pleased with the stories and contacted the reporter.
He referred us to another reporter who was interested in what we
were doing, but was not interested in sitting down to talk at
the time. Since the first story he has seen other stories
in the press about Borrow Smart, has had more communication with
Robin at Big Communications and apparently done his own research
because the next thing we know, we get this story. And, he
emails Robin to let her know he ran the story and credited her
with planting the seed about these issues.
So, this is yet another
story (the second in as
many weeks) where the truth comes out about our industry and
our services. We are making progress at Borrow Smart one
story at a time! With the distinct possibility of this
being an active legislative year for our industry, heaven knows
we may clearly need all the help we can get.
* Click
here for a direct
link to the story if you are unable to view the version
above.
